In 2016, Republicans are trying to learn through their mistakes. After their lagging 2012 operation failed to elect Mitt Romney, the Republican National Committee began working to step up their game, investing manpower as well as resources in many key states some three years ago.
“We are 100 miles away through where we were in 2012,” said Matt Dailer, the RNC’s director inside the battleground state of Iowa.
One of the biggest differences between This kind of election cycle as well as those inside the past is actually in which Republican activists as well as volunteers are working on a brand-new phone app to get out the vote.
“the item will show you their party affiliation, how reliable they are as a voter. You just click in which voter, do tech survey, boom there you go right there,” said Dailer, as he demonstrated the way the item works.
the item also gives volunteers what’s called “dynamic scripting,” a tool in which prompts different pitches to voters depending on their answers to a set of questions, information instantly sent back to RNC headquarters.
“If we have someone who says the country is actually going inside the wrong direction although they plan on voting for Hillary Clinton, there we go,” Dailer said. “right now we know how we can target them.”
“We need to talk to low-propensity Republicans to make sure they know when the election is actually as well as figure out who they’re going to support so we can drive them out,” he added.
right now, inside the final push, thousands of GOP staffers as well as volunteers are using in which app in battleground states across the country. The RNC, which is actually leading Trump’s ground operation, says the item will complete 17 million door knocks by Election Day, up through the 11.5 million the item did in 2012.
the item’s an ambitious plan, although the item’s been done before — by the Democrats.
Republican strategists openly admit in which they are trying to emulate the Obama ground machine in which crushed the GOP For 2 presidential election cycles.
as well as This kind of cycle, the Democrats are not slowing down. Armies of Democratic volunteers as well as activists are spread out over the same key states as Republicans.
Clinton campaign aides say they are expecting to have close to 1 million volunteer shifts inside the final 96 hours alone.
In some ways, team Clinton is actually old school. Unlike the Republicans who do almost everything on an app, the Democrats still distribute call sheets as well as send volunteers out canvassing with paper as well as clipboards. All the information is actually then imputed as well as tallied at the end of each day.
Still, overall, the Clinton system is actually very high tech, using social as well as digital media to build on in which vaunted Obama operation. Jessalyn Reid, the Clinton campaign’s Virginia state digital director, explained in which their technology is actually all about meeting voters where they are, which in 2016 is actually online.
“We’ve got apps as well as mobile websites as well as email as well as all of the stuff in which we’re going to bring together for a holistic direct voter contact program in which genuinely reaches people where they are as well as enables them to organize their communities as well as get out the vote both on as well as off line,” she said.
For Team Clinton, getting out the vote is actually all about decentralizing the process as well as helping volunteers reach out to people in their own communities.
Democrats also stress the importance of getting their supporters to make a concrete voting plan. Reid demonstrated on her phone how voters can use text messages to nail down every detail, through their polling location to what kind of transportation they will take to what time of day they plan to go. as well as on Election Day, Reid said those voters will get a reminder straight to their phones telling them to go vote.
With just days until the election, Clinton officials say their volunteers are pretty much done trying to persuade voters to support the Democratic nominee; they are just focused on turnout.
“Right right now, as well as through the final stretch of the campaign, we are talking to Hillary supporters — so people in which we know support Hillary,” said Reid.
Republican officials say they are also focusing their phone efforts on turning out supporters, although say their technology makes the item possible to continue trying to persuade soft voters door to door, even inside the final days of the campaign.
Still, for both sides, on Election Day, all the phone calls, messaging, door knocking, has to translate to one thing: votes.