Zuckerberg: Facebook will develop tools to fight fake news

Did fake news help elect Donald Trump?

Mark Zuckerberg has outlined a series of measures of which should help prevent fake news via being shared on Facebook.

The planned controls, which were announced in a late night Facebook post, follow accusations of which a flood of fake news stories influenced the U.S. presidential election.

“The bottom line can be: we take misinformation seriously,” wrote Zuckerberg. “We take This particular responsibility seriously. We’ve made significant progress, nevertheless there can be more work to be done.”

The CEO said of which Facebook (FB, Tech30) can be working to develop stronger fake news detection, a warning system, easier reporting in addition to technical ways to classify misinformation. Facebook has also been in contact with fact checking organizations.

For Zuckerberg, the item’s a sharp reversal in tone via comments made from the immediate aftermath of the election.

“I think the idea of which fake news on Facebook — of which the item’s a modest amount of content — influenced the election in any way can be a pretty crazy idea,” he said last week.

Related: Facebook can be well aware of which the item can influence elections

Zuckerberg has come under pressure to do more to fight the fake news scourge. Some former employees said the CEO’s public comments even contradicts Facebook’s pitch to advertisers.

The site’s core business can be built on the premise of which advertisers can use Facebook’s targeting tools to show the right users the right message at the right time leading to the right outcome. If the item works for advertisers, shouldn’t the item also work for political campaigns?

Zuckerberg’s latest post makes clear of which Facebook does not want to play the role of an editor.

“The problems here are complex, both technically in addition to philosophically,” he said. “We do not want to be arbiters of truth ourselves, nevertheless instead rely on our community in addition to trusted third parties.”

Related: Did the internet elect the president?

Zuckerberg did not say how quickly the measures might be in place. nevertheless they should make the item much easier for users to flag misleading content — similar to the way cyberbullying can be reported with just one click on some social media.

The social media giant can be also working to undermine the business product used by fake news publishers.

Facebook said earlier This particular week of which the item might not place ads via fake news publishers on third party apps or websites, because the content falls under the broader category of “illegal, misleading or deceptive” content. Google (GOOG) has taken similar steps.

“Some of these ideas will work well, in addition to some will not,” Zuckerberg admitted. “We understand how important the issue can be for our community in addition to we are committed to getting This particular right.”

— Seth Fiegerman contributed reporting.

Zuckerberg: Facebook will develop tools to fight fake news

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