Barbie battles Star Wars in addition to also Hatchimals at the register

Hatchimals are the high maintenance Tamagotchis of the 21st century

Hatchimals may be the runaway toy hit of 2016 although don’t count out Barbie just yet by grabbing the crown as of which year’s holiday sales race comes down to the wire.

Barbie, Mattel’s (MAT) 57-year-old marquee brand, can be a perennial favorite on holiday gift wish lists.

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although a self-hatching toy called Hatchimals, which hit stores in October, got kids in a frenzy as parents desperately tried to score one in time for Christmas. Great luck finding one anywhere various other than on eBay (EBAYL) where they are selling for double, even triple its $70 retail cost. Some Grinchy sellers on eBay are asking up to $5,000 for one of the toys.

We won’t know by retailers until early January which toys, videogame consoles, laptops in addition to also various other products dominated gift sales, although there’s at least one early indication of the frontrunners.

hot toys hatchimals draggles
Hatchimals emerged as the hit toys of 2106.

Panjiva, a company of which tracks global shipments to the United States by more than 500,000 suppliers, tallied the top imports of holiday products in October in addition to also November.

“of which can be the period of which retailers import goods they want to have in stores in time for holiday shopping which gets underway after Thanksgiving,” said Chris Rogers, research analyst with Panjiva.

Related: 14 coolest toys for the holidays

Among toys, there were some surprises.

hot toys barbie smarthouse
Mattel introduced a fresh Barbie Dreamhouse, a smart home of which connects to Wi-Fi in addition to also responds to voice commands.

Shipments of Barbie dolls in addition to also various other Barbie-branded toys like dollhouses in addition to also toy cars surged 193% in October in addition to also November compared to the same period last year. In actual numbers, Rogers said 4,950 containers filled with Barbie products were imported in late fall.

Coming in second were Star Wars-branded toys, with 3,720 containers of merchandise. Imports of Star Wars Lego sets, in particular, saw a 550% increase in November imports versus last year.

Related: Nintendo’s mini classic console can be worth the hype

By comparison, 907 containers with Hatchimals came into the U.S. Rogers estimates Hatchimals maker Spin Master produced up to 2.5 million of the toys for the holiday season.

“By sheer volume, Barbie will probably beat out Hatchimal sales because there are more Barbie-branded goods within the market,” said Rogers.

Related: Hatchimals stockpile can be surprise windfall for Arizona brothers

Lastly, he expects drones as a category did well with shoppers, with 3,0 containers of toy drones in addition to also quadcopters imported.

ps4 upgrade ps4 pro
Sony unveiled the fresh PS4 (PS4 Pro) in September.)

In various other categories, Panjiva data showed Xbox outpaced PS4 holiday imports by 165%. “of which was a bit surprising as Sony had just released the fresh PS4 of which fall,” said Rogers. Imports of Nintendo consoles were on par with last year.

Among laptops, Dell, Lenovo in addition to also HP designs led shipments.”The big winner within the laptop-tablet space was Lenovo’s Yoga,” said Rogers.

sy88pgw (fresh York) First published December 23, 2016: 1:23 PM ET


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Barbie battles Star Wars in addition to also Hatchimals at the register

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