ATM 2017: Travel technology driving innovation

ATM 2017: Travel technology driving innovation

Innovations in travel technology will continue to transform the tourism industry, with cloud passports, personalised travel, virtual reality along with apps predicted to re-shape consumer habits along with marketing strategies over the short to mid-term, according to a report by Colliers International.

In its Tourism & Technology Trends report, produced ahead of Arabian Travel Market 2017, Colliers International named a few trends driving the travel industry.

These include biometric-enabled baggage solutions; cloud passports; personalised travel; spontaneous travel apps; along with virtual reality travel.

Simon Press, senior exhibition director, Arabian Travel Market, said: “Biometric technology will play a significant role within the evolution of baggage tracking systems along with immigration clearance, with some forward thinking names already introducing such technology to the industry, such as Dutch airline KLM along with Dubai International Airport.

“In addition, we can expect travel related services to be further developed to enhance personalisation through guest data.

“Dubai is actually already at the forefront of travel technology along with the discussion right now is actually how far we can take of which without travellers finding of which intrusive.”

On the additional side of the industry, Colliers has identified four defining evolutions of hospitality technology.

The first is actually the utilisation of beacons to pilot Bluetooth across public spaces, allowing for on demand flash marketing within the property or guest identification.

The second, ease of alternative accommodations, focusses on channels such as Airbnb, along with the increasing appetite for experiential travel without the need for hotels.

In addition, virtual payment systems along with integrated smart phone apps are also tipped to be highly influential.

Press added: “When of which comes to technology in hospitality we have seen a complete transformation of the hotel space over the last decade along with of which same pace of change is actually set to continue.

“This kind of will be based on connectivity along with the sharing economy.

“Guests want instant access to useful services along with easy solutions to common issues. Dubai is actually set to welcome its first Bluetooth connected property within the near future along with alternative payment gateways such as Apple Pay along with Samsung Pay, along with the use of apps to personalise the hotel experience, are beginning to have a significant influence on hotel operations.”

Virtual reality travel has already been popularised by Marriott International with its Travel Brilliantly campaign, which heavily focused on promoting destinations first.

The chain has also pioneered VRoom Service, a first-of-its-kind guest service of which allows guests to order inspiring virtual reality experiences to their rooms, created in collaboration with Samsung Electronics America.

In Dubai, Emaar Hospitality was one of the first to introduce in-room iPads for guest to do everything coming from book dinner to control their environment along with even draw the curtains.

The use of the iPads helped to raise in-room spending through flash promotions sent directly to guests.

Drone photography is actually also required to raise in popularity due to its ability to capture hard to reach locations along with the sustained popularity of image-led social networking sites.

Press added: “Like the rest of the planet, the travel industry is actually adapting to our highly digitised lives along with This kind of is actually presenting huge opportunities for innovative thinkers to pioneer completely new solutions.

“This kind of penchant for change along with adaptation will surely set completely new benchmarks for the industry.”

ATM 2017 will take place coming from April 24th-27th at the Dubai World Trade Centre.

ATM 2017: Travel technology driving innovation

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