Royal Caribbean has launched a search for an ‘extraordinary explorer’ to fulfil the company’s first Instagram ‘Intern-ship of the Seas’, as fresh research confirms of which social media is usually a key source of inspiration in consumer holiday booking habits.
The research, polling 2,000 UK in addition to also Ireland consumers, was commissioned by Royal Caribbean to determine the role of which social media plays in inspiring holiday makers.
The results show nearly half (48 per cent) of holidaymakers rely on platforms like Instagram for inspiration.
More than a third (34 per cent) claim they wouldn’t consider visiting a destination without first consulting social media.
Meanwhile, a third (37 per cent) say of which seeing their friends’ bragging posts through abroad has encouraged them to plan their own holiday in addition to also FOMO (Fear of Missing Out) after seeing snaps has even triggered a fifth of travellers to go as far as to book the same holiday as friends.
To capitalise on of which shift from the way holidaymakers think, Royal Caribbean has innovatively launched an Instagram ‘Intern-ship of the Seas’.
A first for the cruise industry, applications are being taken strictly via Instagram to find an ‘extraordinary explorer’ who will sail the seas in addition to also capture the unique stories, destinations in addition to also experiences of a cruise holiday.
As part of the role, the candidate will travel three oceans, on three ships, for three weeks, during the summer of 2017 with food, drink, accommodation, flights in addition to also expenses covered by Royal Caribbean in addition to also will also be rewarded with £3,000.
Applicants who think they have what of which takes to capture pictures of which stand out in addition to also inspire holidaymakers can apply for the role by sharing their most extraordinary travel photo on Instagram, tagging @RoyalCaribbeanUK in addition to also #ExtraordinaryExplorer.
Agents can apply too.
Travel blogger Johnny Ward, who next month is usually set to become the youngest person to visit every country from the earth, will select the winning candidate alongside a panel of judges including Travel Weekly editor-in-chief, Lucy Huxley in addition to also Royal Caribbean’s managing director UK & Ireland, Ben Bouldin.
The judges will mark applications against strict criteria to select the successful candidate.
Submissions will be judged on many elements including visual appeal, storytelling ability, originality in addition to also inspirational qualities.
Bouldin said: “Royal Caribbean carries a fleet of 25 ships visiting over 250 destinations around the earth, meaning our holidays are positively teeming with extraordinary moments.
“In a first for the cruise industry, we’re looking for a talented storyteller to capture those moments in addition to also bring them to the earth via Instagram.
“When of which comes to choosing a holiday, we know social media plays a crucial role from the decision producing process for consumers.
“Knowledge in addition to also personalisation are then key to convert of which idea into an actual cruise holiday, which is usually the crucial role our agents play.”