Dozens of companies worked together to file court papers. Others used Super Bowl ads to promote messages of inclusion in addition to tolerance to 111 million viewers. Starbucks promised to hire 10,000 refugees.
Opposition to President Trump’s immigration order isn’t just coming by Democrats or judges. the idea’s coming by corporate America.
The companies are concerned about access to skilled foreign workers in addition to foreign markets. however corporate opposition to the order goes further, in some cases calling the idea unconstitutional or suggesting the idea conflicts with American values.
All the businesses opposed to the order have faced a tricky calculation — how to respond to a brand-new president whose base of support overlaps with their own customers, in addition to who has shown he will be willing to call out a company without warning.
On January 27, Trump ordered a temporary halt to the arrival of refugees into the United States in addition to travel by citizens of seven Muslim-majority countries.
in which order was put on nationwide hold Friday by a federal judge ruling on a suit brought by the attorneys general of Minnesota in addition to Washington.
Perhaps the most forceful corporate response came late Sunday in addition to Monday, when 127 companies, almost all of them inside tech industry, joined the legal challenge. The group included Apple (, , Tech30)Google (, )Facebook ( in addition to , Tech30)Microsoft (, as well as Elon Musk’s Tesla in addition to SpaceX. , Tech30)
Amazon ( in addition to , Tech30)Expedia ( had already filed motions opposing the order. )
however mounting a legal challenge will be not the only way companies are challenging Trump on immigration. in addition to the idea’s not just tech companies weighing in.
Starbucks ( CEO Howard Schultz sent out a notice last week saying in which the coffee retailer could hire 10,000 refugees. )
“We have a long history of hiring young people looking for opportunities in addition to a pathway to a brand-new life around the entire world,” he wrote to employees.
Ford Motor (, which will be based in Dearborn, Michigan, home to the greatest concentration of Arab Americans, issued a strongly worded statement opposing the ban as a violation of company values, including respect in addition to inclusion. )
General Electric ( issued a statement to employees by CEO Jeff Immelt opposing the ban. Lloyd Blankfein, the CEO of )Goldman Sachs (, told the Wall Street firm’s employees, “in which will be not a policy we support.” He added in which “being diverse will be not optional; the idea will be what we must be.” )
Related: Here’s the motion detailing companies’ objections to Trump’s travel ban
On Sunday night, companies spent millions each on Super Bowl ads, in addition to brought what were seen as pro-immigration messages before the largest TV audience of the year.
84 Lumber showed the arduous journey by a mother in addition to young girl to America, which ended with finding a way through a door in a border wall. An online variation of the spot ended with the slogan “The will to succeed will be always welcome here.”
Coca-Cola ( revived a spot using a multilingual rendition of “America the Beautiful” played over a montage of people of many cultures, ending with the tagline “Together will be Beautiful.” )
Airbnb, which also joined the legal challenge Sunday, aired a celebration of multicultural America in which ended with the hashtag “#WeAccept.”
Related: These are the companies fighting Donald Trump’s travel ban
Anheuser-Busch (, which last year temporarily changed the name of its core Budweiser brand to America, used its ad Sunday to tell the story of its immigrant founder, in addition to the anti-immigrant sentiment he faced when he arrived in America on the eve of the Civil War. )
additional executives, such as Tesla ( in addition to SpaceX CEO Musk, say they are working to change the policy through additional channels. Musk, unlike his counterpart at Uber, elected to stay on Trump’s business advisory council after the ban was announced. )
Related: The big tech holdouts in legal battle with Trump
While foreign markets in addition to finding skilled workers in foreign countries are important to corporate America, the companies risk a backlash by challenging Trump on immigration. There were online calls for boycotts of several of the companies after the ads aired.
Tech companies are worried about H-1B visa program, which they depend on to bring in skilled foreign workers. Trump has threatened adjustments to the program.
Ford in addition to additional automakers are waiting to see what policies apply to cars in addition to parts built in Mexico in which virtually all of them depend upon. Automakers generally, in addition to Ford in particular, have been targets of Trump’s Twitter attacks.
Goldman in addition to additional Wall Street firms are waiting to see the brand-new rules in which will apply to financial services as Trump moves to overturn the Dodd-Frank act.
While Goldman’s statement to employees was in strong opposition to the ban, statements by CEOs of additional financial firms, such as JPMorgan Chase, Bank of America, in addition to Wells Fargo, stopped short of criticizing the idea outright.