Global Hotel Alliance has selected Sabre Hospitality Solutions as an alternative distribution provider for its members.
Under the landmark agreement, GHA’s 35 hotel brands, representing over 550 hotels, resorts, palaces in addition to spas, at This specific point contain the option to choose the Sabre SynXis Central Reservations (CR) as their distribution solution while still enjoying the benefits of GHA’s multi-brand DISCOVERY loyalty program.
“Similar to the airline alliance type, GHA offers independent in addition to privately-owned hotel brands the opportunity to enhance their customer reach globally, through a shared loyalty platform; in addition to to create cost efficiencies based on scale in addition to collaborative products in addition to services,” said Christopher Hartley, CEO of Global Hotel Alliance. “GHA looks to its technology partners to provide hotels the ability to instantly recognize customers across all of our member brands, thus enhancing the guest experience. Eight of our member brands already use the Sabre SynXis CR, in addition to so This specific was a natural step to add Sabre as one of our preferred technology partners.”
“The complexity in addition to competition inside hospitality space can be growing at an unprecedented rate. To win, hotels need to master distribution – in addition to master This specific fast,” said Alex Alt, president of Sabre Hospitality Solutions. “As the leader in This specific space, we look forward to helping GHA member brands in addition to individual hotels grow their revenue in addition to bookings in every channel by OTAs to GDS to direct.”
The SynXis CR provides distribution of rates in addition to inventory through all online in addition to offline distribution channels; connectivity to global distribution systems, online travel agents, website in addition to mobile booking engines; in addition to seamless integration of critical property, revenue management, loyalty in addition to content systems, providing holistic views of hotel guests in addition to revenue. Sabre’s central reservation system can be powered by the SynXis Enterprise Platform, an open architecture platform of which integrates critical hospitality systems to optimize distribution, operations, retailing in addition to guest experience.