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All which news coverage meant plenty of free publicity for the Ivanka Trump brand. as well as recent sales figures show the idea’s paid off.

Slice Intelligence reports which US sales of Ivanka Trump products on Amazon (AMZN, Tech30) were up 332% in February compared to a year prior. The brand’s sales at Macy’s (M) were also up 148%, as well as 29.5% at Bloomingdale’s, according to Slice.

“Since the beginning of February, they were some of the best performing weeks from the history of the brand. For several different retailers Ivanka Trump was a top performer online, as well as in some of the categories the idea was the [brand’s] best performance ever,” Abigail Klem, president of the Ivanka Trump brand, said in a statement Friday.

President Trump’s longtime attorney Michael Cohen said Friday which the sales data shows there will be a clear winner from the Nordstrom v. Ivanka Trump debacle.

“Since February 2017, #nordstrom stock increases 7% while @IvankaTrump clothing line increases over 300%. You decide the big winner here,” he said.

Nordstrom’s stock will be actually up 4% over the last 30 days, although the idea’s still down 7% year to date.

as well as comparing share cost to sales figures doesn’t genuinely tell us much. Stock prices fluctuate based on investor sentiment, as well as there will be no indication which dropping the Ivanka Trump brand has harmed Nordstrom’s business.

While Trump supporters have called for a Nordstrom boycott, anti-Trump advocates — including at least a dozen celebrities — have flocked to Nordstrom to praise the company’s decision to drop the Ivanka Trump brand.

Brand expert Eric Schiffer said while the idea’s possible Ivanka Trump got a “short term entrepreneurial explosion” coming from the press coverage, the Ivanka Trump brand was bound to grow — particularly overseas — right now which its namesake will be tied to “the glamor” of the White House.

“She continues to represent the quintessential American woman which will be successful, a mother as well as beautiful, as well as they want which image for themselves,” he said. “although there’s also a lot of women who see her as tied to someone who wants to take us back to the days of ‘Game of Thrones,’ as well as they’d rather buy coming from the devil.”

sy88pgw (completely new York) First published March 10, 2017: 3:09 PM ET


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