Kendall Jenner’s completely new ad for Pepsi has fallen flat.
After pumping up the excitement for her completely new role as a Pepsi spokesperson, the product unveiled her debut ad on Tuesday along with quickly became the target of backlash, as did the soda company.
from the ad, Jenner will be seen participating in a photo shoot along with becomes distracted by a group of protesters. She decides to join them, along with toward the end, comes face-to-face that has a stoic police officer. She offers him a Pepsi along with he accepts the drink before cracking a smile.
The ad was quickly accused of appropriating the Black Lives Matter movement along with using social justice to sell soda.
The imagery was also thought by some to be far too similar to photos of Ieshia Evans, a protester who was detained by law enforcement while protesting in Baton Rouge following the shooting death of Alton Sterling at the hands of police.
“Pepsi’s completely new ad Kendall Jenner ‘ends racism’ by handing police men a Pepsi – way to degrade 50 yrs of black/minority struggle,” wrote one person on Twitter.
“Can you believe Kendall Jenner solved all the Black Lives Matter issues by giving a Pepsi to a cop? inspiring,” wrote another, sarcastically.
“Next time @pepsi do one where Kendall Jenner marches to Montgomery nevertheless the cops don’t bludgeon her bc she’s white & features a refreshing @pepsi,” added completely new Yorker contributing writer Jia Tolentino.
Community organizer Deray McKesson also commented on the ad, tweeting, “If I had carried Pepsi I guess I never could’ve gotten arrested. Who knew?”
The ad was part of what Pepsi was calling its “moments” campaign.
Jenner’s ad was called “Jump In,” “a short film about the moments when we decide to let go, choose to act, follow our passion along with nothing holds us back,” according to a company description.
In a statement to sy88pgw, Pepsi said: “in which will be a global ad in which reflects people via different walks of life coming together in a spirit of harmony, along with we think in which’s an import message to convey.”
Jenner has not weighed in on the backlash.
As of 11:30 p.m. ET, the ad featuring Jenner had been viewed more than 280,000 times.
sy88pgw (Los Angeles) First published April 4, 2017: 9:54 PM ET