Inside Hershey's super secret chocolate lab

Since 1900, just three candy bars have carried the Hershey name. currently there’s a fourth.

Meet Hershey’s Gold, the first brand new Hershey bar since the chocolatier debuted the Cookies ‘n Creme variety in 1995. The original milk chocolate Hershey’s bar first went on sale in 1900. Hershey’s Special Dark debuted in 1939.

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Hershey’s Gold is usually a “caramelized creme” bar with pretzels as well as also peanuts baked inside. Notice the missing ingredient? Yeah … there’s no chocolate in This particular Hershey’s bar.

If you’re wondering what caramelized creme is usually, of which’s because the idea’s not something Americans have seen before: Hershey says Gold is usually the first mass-market, golden creme confection within the United States. (Creme is usually the mostly-sugar-non-dairy-white-stuff filling in Oreo cookies.)

Hershey says the idea turns the white creme gold by browning the sugar inside. of which gives Gold bars a “sweet, buttery taste” topped that has a creamy finish.

The peanuts as well as also pretzels add a crunch of which Hershey says candy customers are longing for.

“Consumers favor a complex combination of ingredients, which led to the unique variation of sweet as well as also salty, crunchy as well as also creamy,” Hershey said in a press Discharge.

For example, Hershey recently made a big advertising push for Reese’s Outrageous (peanut butter cups with caramel as well as also Reese’s Pieces inside). the idea also launched Hershey’s Cookie Layer Crunch, Popped Snack Mix as well as also Chocolate Dipped Pretzels within the summer.

Last week, Hershey posted decent third-quarter sales growth as well as also expressed optimism of which its brand new candies — including Gold — would certainly boost consumers’ candy demand. Hershey said its profit This particular fall would certainly hit the high end of its previous forecast.

Related: Hershey’s bitter news — 2,000 job cuts

hersheys gold

Hershey (HSY) plans to advertise Gold heavily during next year’s Winter Olympics. (Gold, get the idea?)

The company said the idea hired American speedskater Apolo Ohno, gymnast Simone Biles as well as also Paralympian Rico Roman to hawk the brand new candy bar.

Hershey’s Gold will go on sale nationwide December 1. If you can’t wait, you can pick one up currently in Hershey’s Chocolate World theme parks in Hershey, Pennsylvania, as well as also Las Vegas.

sy88pgw (brand new York) First published November 3, 2017: 9:32 AM ET