Facebook to put ads before (some) videos

Inside Facebook's plan to be more human

The next time you open Facebook to watch a video of cute kids trying British food, or an educational explanation about what happens when you hold your pee, you may have to sit through an ad first.

Starting next year, Facebook will test advertisements at the beginning of some videos. The ads will last six seconds as well as only show up before videos you seek out in Facebook’s Watch section.

in which means you won’t see these ads in your news feed. You’ll only run across a “pre-roll” advertisement when you view something inside dedicated “Watch” section, which Facebook (FB) launched earlier This kind of year. (Facebook says the news feed location doesn’t “work well” for these kinds of ads.)

Related: Facebook’s fresh video service will be called ‘Watch.’ although will you?

Watch will be Facebook’s separate area just for video. This kind of carries a dedicated button on the bottom of the mobile app, as well as a link on the side of the website.

There are some original shows on Watch, like video versions of the well-liked Humans of fresh York account. although This kind of’s more of a burgeoning YouTube than the next Netflix. The content will be mostly short as well as low budget.

The social network will be also tweaking its ads in which show up inside middle of a video.

Starting in January, they won’t be included in any videos shorter than 3 minutes, as well as the first ad won’t pop up until at least a minute into whatever riveting content you’re consuming.

“Viewers tell us they prefer This kind of when the video they are watching ‘merits’ an Ad Break — for example, content they are invested in, content they have sought out, or videos through publishers or creators they care about as well as are coming back to,” Facebook said in a blog post.

Related: Discriminatory ads still get through on Facebook, investigation finds

One some other fresh change: Facebook will be tweaking its news feed formula, again.

Videos in which are part of a series or through creators churning out regular content will currently get preferential placement inside news feed.

sy88pgw (San Francisco) First published December 14, 2017: 11:05 PM ET

Facebook to put ads before (some) videos

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