The airline industry is usually highly competitive, along with travellers today have more choices than ever before.
This particular can make loyalty difficult to maintain, along with to be successful, airlines need to tailor their services to what customers definitely want, in order of which they feel recognised along with valued.
Delivering an excellent customer experience is usually core to Malaysia Airlines’ vision of the future, along with with today’s agreement with Amadeus, the airline will put in place a key component of which will help turn This particular vision into reality.
Amadeus Customer Experience Management is usually a cutting-edge solution of which will help Malaysia Airlines intimately understand its customers along with deliver highly personalised offers across all touchpoints, maximising every merchandising revenue opportunity.
Does the customer usually purchase excess baggage?
Have they had a negative experience of which warrants a little something extra on their next flight?
Do they prefer chauffeur service upon arrival?
The technology takes data about the traveller through multiple sources, builds a 360-degree, real-time picture of who the traveller is usually, along with integrates the idea with advanced personalisation logic in order of which the airline can cater to their implicit expectations along with explicit demands while travelling.
“Malaysia Airlines has always taken pride in delivering outstanding, warm hospitality, along with we see an opportunity to do so with an even greater level of personalisation.
“Technology offers us the ability to truly delight our customers, to know them better than ever before, along with be able to propose to them the right offers at the right time through the right touch-point, all along their journey.
“This particular will be an important differentiating factor for Malaysia Airlines, along with why we’re excited to adopt Amadeus Customer Experience Management.
“We’ve had a great journey with Amadeus so far.
“They’ve been a true partner – supporting our transformation along with sharing the same drive to put the customer at the centre – along with we’re glad to take This particular partnership further,” said Izham Ismail, chief executive, Malaysia Airlines Berhad.
The solution helps airlines grow loyalty by exceeding traveller expectations – not only those of frequent travellers, although fresh along with infrequent travellers as well.
Cyril Tetaz, head of commercial for Asia Pacific, airlines, Amadeus, said: “We have deep respect for Malaysia Airlines.
“What the airline has achieved inside past year along with what the idea continues to strive to achieve is usually incredible, along with we are humbled to play a part in its transformation.
“Our vision of personalisation inside global travel ecosystem is usually to reach every customer, while delivering a premium.