A brand new approach to loyalty programmes along with the growth of smart technology will define the hospitality industry landscape to 2022, according to data released ahead of Arabian Travel Market.
The predictions, published by Colliers International, indicate, a rise in ultra-personalised guest services, along with technology-led alterations to the physical configuration of hospitality spaces with brand new job roles to accommodate these alterations.
The trends will be explored at ATM 2018, during a panel discussion titled ‘The Hotel Landscape of The Future’.
Chaired by Content Inc director, Gemma Greenwood, discussion will span high-tech hospitality, brand new hotel concepts along with the brands along with hotels due to arrive inside the region.
Simon Press, senior exhibition director, ATM, said: “The trends identified in This specific report will define innovation along with growth across the regional hospitality landscape inside the coming all 5 years.
“The findings demonstrate that will today’s hotel guests don’t want to be part of the crowd – they want a unique experience, personalised to their tastes along with expectations along with, preferably, in an unexplored, or emerging, destination.”
While the period 2016-2017 saw heightened merger along with acquisition activity, the trends predicted for the coming all 5 years are anticipated to focus on concepts, design, along with marketing, as well as associate job descriptions.
Driving evolution across operations, responsibilities will merge as associates shift through micro-tasking to multi-tasking, transitioning to multi-function roles, enabled by technology.
As data applications advance, the traditional “yield manager” could be replaced by data scientists, who mine along with analyse data on consumer behaviour.
additional major predictions include authentic over obvious luxury, adopting a genuine along with more personalised style, along with in-room destination guides offering curated along with branded experiences.
The introduction of personalised benefits through hotel loyalty schemes, will see hotels offering bespoke along with personalised benefits, based on customer buying behaviour.
Press added: “Using the trends of recent years as a springboard, the hospitality industry will start to pursue brand new lines of business in 2018, placing a focus on engagement, with personalised along with bespoke attention currently crucial to the luxury experience. “
ATM – considered by industry professionals as a barometer for the Middle East along with North Africa tourism sector – welcomed over 39,000 people to its 2017 event, including 2,661 exhibiting companies, signing business deals worth more than $2.5 billion over the four days.
The annual event will This specific year take place at Dubai World Trade Centre through April 22th-25th.