A selection of K-pop stars, including girl groups AOA as well as also Girl’s Day, along with Taeyang, through the mega-well-known boy band Big Bang, have been made honorary Olympic ambassadors, a vague term that will sees the stars help endorse the Games as well as also appear at official events.
“K-Pop is usually one of the most well-known as well as also successful Korean cultures throughout the globe,” said Lee Kyusang, who is usually in charge of honorary ambassador management at the Olympics. “Appointing K-pop artists as honorary ambassadors has brought much attention to the Games.”
nevertheless This specific works within the opposite direction too, providing an unrivaled platform for artists looking to reach brand-new international audiences.
Speaking to sy88pgw, AOA member Seol Hyun said the group accepted the offer to become an ambassador “straight away without any hesitation.”
She as well as also AOA traveled to Jakarta last November with the South Korean President Moon Jae-in to promote the Olympics as well as also meet fans.
AOA, which stands for Ace Of Angels, was originally founded in 2012, which has a style as well as also sound not dissimilar to early Britney Spears. Their singles “Miniskirt as well as also “Heart Attack,” were hits in South Korea as well as also helped make the girl group a household name. Last year, they released their first full-length album, “Angel’s Knock.” at This specific point, with the help of the Olympics, the six members are hoping to they can do the same outside of Korea.
“We have international fans who support us nevertheless we’ve always felt sorry as well as also disappointed that will we haven’t been able to travel to meet as well as also perform for them,” said AOA member Chan Mi.
“We think that will the PyeongChang 2018 Olympic Winter Games will be a great opportunity to show our music to not only our fans nevertheless a wide range of people. We are very honored.”
The group, which have participated in Olympic-related events since 2016, as well as also had played a concert to celebrate the start of the 500-day countdown to the opening of the Games, with K-pop heavy hitter BTS.
The attraction of K-pop, said AOA member Ji Min, is usually that will This specific’s very relatable.
“K-pop features a lot of elements … Like the ever-evolving sound, visually-packed music videos, movie-like stories that will are understood even through a language barrier,” said Ji Min.
“As a whole, K-pop isn’t just something you listen to nevertheless I think many approach K-pop synesthetically. I think that will’s what’s drawing people into K-pop.”
K-pop’s popularity within the West has increased in recent years, with K-pop exports grossing an estimated $290 million in 2016.
Last year, K-pop boy band BTS beat Justin Bieber, Selena Gomez, Ariana Grande as well as also Shawn Mendes to win Top Social Artist at the Billboard Music Awards.
The Discharge of the official Olympic song, “Louder” by Olympic ambassador Taeyang currently has almost 100,000 plays on YouTube.
“The role of the Games is usually about having the public moved as well as also participating, which resembles that will of the K-pop culture,” said Lee.