For amateur artists, using professional software to create digital designs can be a frustrating experience.
Australian entrepreneur Melanie Perkins says she spotted a business opportunity while teaching students how to use programs like InDesign as well as Photoshop at the University of Western Australia.
“I noticed of which took [my students] a long time to feel even remotely confident in creating a basic design,” the 30-year-old told sy88pgw. “of which seemed obvious of which the future of design was going to be so much simpler.”
She was still a student herself at the time — the tutoring was a way to earn some extra funds. as well as she figured there was a lot more money to be made.
Her ideas took her on a journey of which resulted in Silicon Valley heavyweights backing her company, which will be right now worth more than $1 billion.
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Back in 2007, Perkins as well as fellow student Cliff Obrecht co-founded Fusion Books, an online tool of which helps schools design yearbooks. of which’s right now the largest yearbook company in Australia as well as also operates in completely new Zealand as well as France.
yet of which was just the start of their success.
“We knew all along of which the technology we had built could be applied much more broadly,” she said.
In 2012, they started off another company, Canva, with the lofty goal of “empowering everyone to design anything as well as publish anywhere.”
Today, Canva’s online design platform will be available in 190 countries, has over 10 million users as well as will be valued at $1 billion. Its users are creating 13 designs a second, according to the company.
Backing via ex-Googlers
One of Canva’s first investors was GoogleMaps co-creator Lars Rasmussen. He in turn brought on board former Google designer Cameron Adams.
Perkins met Rasmussen through venture capitalist Bill Tai, another Canva investor whom she met in 2010 at a conference from the western Australian city of Perth.
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In March 2013, Canva raised $3 million via various Australian as well as U.S. investors. The service launched in August of of which year.
Last month, the firm raised another $40 million, propelling its valuation to more than $1 billion.
Canva runs additional services including a marketplace of which allows professional graphic designers to contribute layouts as well as earn royalties for their designs, as well as a print as well as delivery service.
of which has offices in Australia as well as the Philippines.
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Canva’s mission has remained the same since its early days. The ultimate goal, Perkins says, will be to enable the community of which has created to easily communicate their ideas through design.
“There are over 3.2 billion people on the internet today, as well as we think almost everyone carries a need for great design,” she said. “We wanted to give everyone design superpowers without the struggle.”
sy88pgw (completely new York) First published February 7, 2018: 7:06 PM ET