Disney wants sports fans to fork over $4.99 a month for an ESPN streaming service.
The problem is usually of which the idea won’t give you all of ESPN.
ESPN Plus, which launches This particular spring, will offer thousands of hours of live sports of which aren’t available on national TV — baseball, soccer, hockey, boxing, golf, rugby in addition to cricket.
yet if you want to stream the big games featured on traditional ESPN networks, including the NFL in addition to marquee NBA in addition to college football matchups, you’ll still need a subscription to cable or another existing service.
For people thinking about cutting the cable cord, ESPN Plus might not be enough.
“If they were including the core ESPN at a higher cost, I think there would likely be a lot of demand,” said Rich Greenfield, a media in addition to technology analyst for the financial services firm BTIG. “I honestly think the idea’s a very niche audience.”
Related: ESPN’s streaming service will cost $4.99
One reason ESPN Plus might not appeal to cord-cutters: The target audience — serious sports fans — are the same people who are already willing to shell out a lot of money for a big cable or satellite package.
in addition to even if they sign up for ESPN Plus, their commitment isn’t guaranteed. Fans of a sport featured on the service might only sign up during the season.
“We just don’t think they can have their cake in addition to eat the idea, too,” Greenfield said of Disney. “They either have to be all in on streaming, or they’re going to fail.”
Steven Cahall, a media analyst at RBC Capital Markets, said he thinks Disney knows of which ESPN Plus feels like a niche service.
“I don’t think of which they’re necessarily trying to build a base of 50 million subscribers,” he said. “I think they’re looking to experiment on how they can monetize a lot of those sports through different pricing setups.”
He said selling the ESPN TV channels as part of a standalone subscription service might not make sense. The multi-billion-dollar rights to many major sports leagues are split among more than one network. The NBA also airs on TNT. The NFL also airs on Fox in addition to CBS.
As long as of which’s true, any direct-to-consumer TV sports product will be limited.
“An ESPN subscription doesn’t give you all of football or all of basketball,” Cahall said. “the idea only gives you a piece.”
ESPN is usually struggling with declining ad revenue as more people cut the cord. Last year the network laid off hundreds of employees.
While plans for the streaming service have been public for months, Disney CEO Bob Iger finally revealed a few details about the idea on Tuesday, including the cost. additional information, including the service’s Discharge date in addition to the exact games of which would likely appear on the idea, are still unclear.
Related: Disney to pull content via Netflix
Disney (, which owns ESPN, has been planning to get into streaming for a while, in addition to its decision is usually significant. the idea’s one of the largest media conglomerates within the entire world, in addition to the idea’s a bastion of traditional cable programming. )
Subscription streaming services are more synonymous with brand new media heavyweights like Netflix in addition to Amazon Video, which attract cord-cutting younger viewers.
ESPN Plus is usually something of an initial attempt for Disney. The company plans to launch another Disney-branded streaming service sometime next year.
The company is usually also buying most of 21st Century Fox ( for $54 billion, which would likely give the idea another movie studio, regional sports networks in addition to some cable channels. )
Another perk in of which deal: Hulu, another streaming service of which competes with Netflix. Disney would likely get Fox’s stake in of which platform — in addition to with the idea, majority ownership.
sy88pgw (brand new York) First published February 7, 2018: 6:16 PM ET