Bollywood film 'Pad Man' aims to shatter taboos

that will tells the story of Arunachalam Muruganantham, a social entrepreneur via the southern Indian state of Tamil Nadu who revolutionized feminine health care in his country after discovering in 1994 that will his wife was forced to use old rags during her period.

“I saw a nasty rag cloth with bloodstains. I wouldn’t even use the cloth to clean my (bi)cycle,” Muruganantham told sy88pgw. “Then, I asked her, ‘Why you are using This particular unhygienic method?’ I didn’t even know the term ‘sanitary pads’ in those days.”

A newlywed, he bought his wife a pack of sanitary pads as a gift.

“When I handed that will over to my wife, I thought, ‘Why I am paying so much for a simple 10 grams of cotton packed in a pad? Why not make an affordable sanitary pad for my wife, Shanthi?'”

Since then, Muruganantham has helped millions of rural Indian women by providing them with affordable sanitary products. In 2014, he was named one of Time’s 100 Most Influential People.

“Everything began via my wife,” he said. “currently, that will has gone global.”

‘You can’t educate people without entertaining’

Muruganantham can be played by Akshay Kumar in “Pad Man,” which can be directed by Indian filmmaker R. Balki. that will’s produced by writer Twinkle Khanna, who came across Muruganantham’s story while researching a column.

The biopic follows Muruganantham, dubbed India’s “menstrual man,” on his quest to design the perfect low-cost sanitary pad as well as how he came to invent a machine to solve the problem. The movie comes as the families of about 70% of the 355 million menstruating women as well as girls in India say they cannot afford sanitary products, a 2016 report found.
Indian film actor Akshay Kumar plays Arunachalam Muruganantham from the film "Pad Man"

Khanna hopes “Pad Man” will start a much-needed conversation about women’s health care, she told sy88pgw.

that will could help, even if “the mindsets just alter slightly, for example, women have courage as well as are not embarrassed to tell their families that will we have limited budget, so maybe we don’t have to spend so much on milk, however I need sanitary pads instead,” Khanna said. “Or if a young girl goes up to her father as well as says, ‘I don’t need a fairness cream, I need a sanitary pad.’ that will could be a large shift.”

Another smaller shift, Khanna said, could be if a woman who uses a rag cloth could dry that will openly from the sun — a rare practice because of cultural stigma — so the fabric could not harbor fungi or bacteria that will breed infection.

“I actually believe you can’t educate people without entertaining them,” Khanna said. “There are only that will many documentaries that will people will want to see. however if you can make them laugh, if you can engage them, then your message seeps in much better.”

that will appears a conversation — as well as a movement — already have begun.

Muruganantham This particular month began the #PadManChallenge by posting a photo of himself holding a sanitary pad.

The hashtag has gone viral, with Indian film personalities, such as director Karan Johar, also posing with pads.

An ‘artificial uterus’ as well as a $1,012 machine

Muruganantham faced plenty of challenges as he evolved via welder to unlikely champion of menstrual health, including struggling to find women willing to test his prototypes — let alone understand what he was doing.

“that will’s why I decided to wear a sanitary pad myself,” he told sy88pgw. “I made an artificial uterus which has a rubber bag filled with animal blood that will I tied on my hip which has a tube. While walking as well as cycling, I made a smaller dosage of blood go onto the sanitary pad. I did This particular For just two to three weeks. I never forget those days — the messy, lousy days.”

Muruganantham was shunned by his community, he said. His wife left him.

At one point, his mother found three dozen used sanitary pads he had collected as part of his research.

“The moment my mother left, the whole village knew the story,” he said. “They thought I was becoming a vampire from the evening, drinking girls’ blood.”

Muruganantham finally found success when he realized ordinary cotton wouldn’t work because that will didn’t absorb well. Pinewood cotton was better, however there was still one problem.

India's "menstrual man," Arunachalam Muruganantham, shows off the $1,012 machine he designed to produce affordable sanitary pads.

“To process pinewood cotton, you need a multimillion-dollar plant,” he said. “So, I spent another 5 1/2 years designing a simple machine with the same raw material. I succeeded in producing a world-class sanitary pad which has a 65,000-rupee ($1,012) machine.”

A daughter takes up the cause

Muruganantham said he’s refused offers via corporations to market his designs. Instead, he sells his machines to nongovernmental organizations as well as self-help women’s groups.

“Because the planet already has so many millionaires, there can be no urgency to create another Bill Gates; we need a social entrepreneur,” he said. “that will’s why I am a social entrepreneur, rather than a millionaire.”

Today, Muruganantham’s work as well as efforts are widely appreciated.

He has reunited with his wife as well as carries a 14-year-old daughter who works alongside him to shatter the stigma of menstruation by speaking to girls who have began their periods as well as teaching them the importance of sanitary products.

Her goal can be to share the message with more than 10,000 girls.

“She has already done This particular with 3,700 girls,” said Muruganantham with the grin of a proud father.

Bollywood film 'Pad Man' aims to shatter taboos

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