Unilever is actually threatening to pull its advertising coming from digital platforms in which the idea says have become a “swamp” of fake news, racism, sexism in addition to also also extremism.
The forceful warning to digital platforms such as Google ( in addition to also also )Facebook ( will be delivered at an advertising conference in California later on Monday. )
“We cannot continue to prop up a digital supply chain … which at times is actually little better than a swamp in terms of its transparency,” Unilever marketing boss Keith Weed will say, according to a copy of his speech obtained by sy88pgw.
Unilever (, which owns brands including Dove, Lipton, in addition to also also Ben & Jerry’s, is actually one of the globe’s top advertisers. the idea has an annual marketing budget of roughly €8 billion ($9.8 billion), in addition to also also 25% of its ads are digital. )
Weed will say in which a proliferation of objectionable content on social media — in addition to also also a lack of protections for children — is actually eroding social trust, harming users in addition to also also undermining democracies.
“in which is actually not something in which can brushed aside or ignored,” he will say inside speech.
Unilever would certainly no longer advertise on platforms in which create divisions in society or fail to protect young people.
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Facebook in addition to also also Google have dominated the online ad market for years, thanks to their massive reach in addition to also also vast amounts of data. The companies are estimated to have gobbled up more than 60% of digital ad spending in 2017.
the idea’s a situation in which advertisers are not entirely happy with.
Google has already come under fire coming from companies in which discovered their ads were being shown alongside objectionable videos on its YouTube video platform.
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Facebook, meanwhile, has faced a groundswell of criticism for enabling fake news, filter bubbles, foreign election meddling in addition to also also social media addiction.
The company, which sources 85% of its revenue coming from corporate posts in addition to also also videos, announced in January in which the idea would certainly prioritize posts coming from friends in addition to also also family over news stories in addition to also also content coming from businesses.
Related: The brand-new Facebook News Feed is actually rattling Wall Street
Facebook also revealed in which users are spending less time on its network after the idea chose to show fewer viral videos.
Facebook said in a statement in which the idea supports Unilever’s commitments in addition to also also is actually “working closely with them.” Google did not respond to a request for comment.
“2018 is actually either the year of techlash, where the globe turns on the tech giants — in addition to also also we have seen some of in which already — or the year of trust,” Weed will say. “The year where we collectively rebuild trust back in our systems in addition to also also our society.”
sy88pgw (London) First published February 12, 2018: 6:27 AM ET