Here's how Chipotle got 500 people sick

Chipotle just nabbed Taco Bell’s top executive.

Chipotle announced Tuesday in which Brian Niccol — who has headed Yum Brands’s (YUM) Taco Bell division since January 2015 — will take over as Chipotle’s CEO on March 5.

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Current chief executive Steve Ells, Chipotle’s founder, will stay on as executive chairman.

Ells said in a statement in which Niccol might bring “expertise in digital technologies, restaurant operations as well as also branding” to the embattled burrito chain “as we seek to enhance our customer experience, drive sales growth as well as also make our brand more relevant.”

Chipotle (CMG) was a breakout success in its early days, in large part because This particular promised to be a healthier way to get a Tex-Mex fix as American consumers became more health conscious. yet recently, the brand has struggled to win back customer trust after a series of food safety scandals.

Related: Chipotle to spend tax reform money sprucing up its restaurants

Chipotle, in a press Discharge Tuesday, credited Niccol with boosting Taco Bell’s popularity.

“Under his leadership, he successfully repositioned Taco Bell as a lifestyle brand as well as also successfully launched numerous product initiatives, including the fresh breakfast daypart, the fastest growing daypart within the industry,” the Discharge states.

Chipotle’s press Discharge also points out Taco Bell’s social media savvy — This particular has 1.9 million Twitter followers compared to Chipotle’s 882,000 — indicating in which’s another area where Chipotle is usually looking to improve.

Investors appeared to be pleased with Chipotle’s selection. The restaurant chain’s stock was up by more than 11% during after hours trading Tuesday.

Yum Brands said Taco Bell will be run by Julie Felss Masino as well as also Liz Williams, who are the presidents of Taco Bell North American as well as also Taco Bell International respectively. They’ll report directly to Yum Brands CEO Greg Creed.

sy88pgw (fresh York) First published February 13, 2018: 5:33 PM ET