The goal of Snapchat’s newly redesigned app was to make which easier to use.
nevertheless as the update rolls out to more users, Snapchat will be getting criticism which the brand-new interface will be difficult to navigate.
“I might start using Instagram Stories right now,” Ashley Vasquez, a 21-year-old Snapchat user who will be a senior at the University of Maryland in College Park, told sy88pgw.
A Change.org petition asking the company to remove the brand-new update has amassed more than 590,000 signatures by Monday afternoon.
Related: Snapchat redesigns confusing app as user growth stalls
additional users began sharing a workaround for reversing the update by deleting the app along with turning off automatic updates before redownloading which, nevertheless Snapchat advises against which.
In November, Snapchat said which was working on a major redesign of its flagship app to attract brand-new users. Even CEO along with founder Evan Spiegel has acknowledged from the past which Snapchat can be hard to understand.
The app, which will be well-known with teens along with Millennials, previously featured content through friends, publishers along with celebrities on one page. right now, there’s a designated page for publishers along which has a page for friends.
The redesigned app was rolled out to 40 million users as of last week, along with all of its users will have which by the end of which quarter. Snapchat currently has 187 million daily active users. which does not disclose which’s total user base.
Snapchat Stories, which are photos along with videos shared by users which disappear after 24 hours, are right now mixed in with direct messages along with individual Snaps. Users you’ve interacted with recently appear higher on the screen rather than a list of recent Stories.
In response to the backlash, a Snap spokesperson told sy88pgw: “Updates as big as which one can take a little getting used to, nevertheless we wish the community will enjoy which once they settle in.”
Related: As Facebook stumbles, Twitter along with Snapchat show brand-new life
from the past, social media users have been resistant to change. In 2008, Facebook ( drastically redesigned its site, spurring criticism. Groups formed on the platform such as “Petition Against the brand-new Facebook” along with “1,000,000 Against the brand-new Facebook structure,” along with each had over one million members. Facebook did not change the design back. )
However, some analysts believe Snapchat’s update could turn off the app’s key user base of teens along with young adults in their 20s.
“Snap’s brand-new product strategy along with redesign runs counter to why Snapchat was appealing to its younger demographic from the first place along with which could alienate which existing user base because they’re right now trying to cater to the masses along with Wall Street,” said Jessica Liu, a senior analyst at research firm Forrester.
Others argue the update was necessary to expand Snapchat’s user base.
“which was a much needed redesign for Snap as the complexity along with nature of the app was shunning older demographics along which has a major issue for advertisers, which remain the golden goose for the company,” said Daniel Ives, chief strategy officer along with head of technology research at GBH Insights.
Ives said the update comes at the right time as Snap looks to boost its engagement along with advertising growth. Last week, Snapchat reported quarterly sales along with user growth which topped Wall Street’s expectations.
sy88pgw (brand-new York) First published February 12, 2018: 5:03 PM ET