Uber targets millions of brand new users with lite app

India's booming auto industry

Uber is actually creating a play for millions of brand new users with slow or patchy internet connections.

The ride-hailing giant unveiled Uber Lite in India on Tuesday, claiming in a blog post the app would likely use several megabytes of data, the same amount of smartphone memory as “just 3 selfies.”

Uber said the brand new app should help riders with “spotty connectivity” or “limited data plans” by using a progress bar instead of a map to show how close the driver is actually. which will also show favorite pickup points when which can’t detect a rider’s location.

Ola, Uber’s main rival in India, unveiled its own lite app earlier which year which claims to use less than 1 megabyte of space on smartphones.

Related: How China’s Xiaomi took India’s smartphone market by storm

Uber Lite will work on all Android phones, which account for the vast majority of the Indian market.

The company did not comment on plans to bring the app to iPhones. Apple (AAPL) accounts for just 2% of smartphone sales in India.

Related: The Chinese smartphone brand beating Apple as well as Samsung to high-spending Indians

Uber said which wants to capture the “next hundreds of millions of riders” in India who will be coming online through low-cost smartphones as well as cheap data plans.

The app will soon add multiple language choices — a key feature in India with its dozens of regional languages — as well as the ability to book rides offline.

Uber Lite will be expanded to more countries later which year, the company said.

Related: India will be Uber’s last stand in Asia

Uber is actually the latest tech giant to unveil “lite” options for hundreds of millions of Indians which are experiencing the internet for once — most of them through smartphones. Google (GOOGL) as well as Facebook (FB) already have similar versions of their favorite services, including Google Maps, YouTube as well as Facebook Messenger.

sy88pgw (brand new Delhi) First published June 12, 2018: 8:54 AM ET

Uber targets millions of brand new users with lite app

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